REVIEW: Niche Annihilation Method by Rob Benwell

Hey readers! I had the opportunity to review a killer product recently by Rob Benwell. Me and Rob have been in communication lately, and crazy enough, I only heard of him when I purchased his "Blogging to the Bank 2.0". Good stuff...real good stuff. Check it out if you get a chance.

Anyway, Rob wanted me to review his guide "Niche Annihilation Method". See, the thing is I haven't heard from Rob in a while, and we used to talk a lot. Come to find out, he's been doing a lot of niche marketing, in the most profitable of niches on the internet. This had me thinking about really stepping it up in the other niches I promote in.

Well, I read Rob's guide last night in its entirety, and there was one thing about it that had me reading.

It's no fluff and to the point.

Usually, if I'm trying to learn something, I just want to be told HOW to do it, without all the useless banter and such. That's how I write my own stuff, so I was hooked from page 1. Seriously, there are a lot of guides about niche marketing, and to be honest, they are all really good. I'm not going to lie. But Rob's is more concise, and gets right to the point. He basically teaches you the exact same thing HE does. When he talks about the websites he uses to promote his niche sites and products, he blew my mind. Seriously, half of the sites I had never heard of before reading it.

Me, I usually know where all the good sites are on the internet to use for promotion and services. I'm Mr. Cheapskate, remember? :)

But he gave me some news ones that I tried out last night, and it's already been bringing me traffic to my niche sites. As far as sales, there's no sales. My niche sites are for building mailing lists. If the articles generate sales, then cool. Otherwise, I'm trying to build my lists.

But seriously, Rob has outdone himself on this one. The last part of the book, he literally gives you a step-by-step action plan towards creating your own niche site, and bringing in the business right away. Rob uses the same exact action plan when he creates his own niche sites...so it's definitely something I'll be following from now on.

Anyway, definitely pick up a copy of Niche Annihilation Method by Rob Benwell. For the price tag that it's at, it's a steal, especially for some million dollar information.

REVIEW: Atomic Blogging

Is your blog bringing you massive free traffic?

Is it ranked in the top 10 on Google?

If not, you might want to check this out...

Atomic Blogging contains LETHAL secrets on how to get your blogs into the top ten rankings on Google.

Instead of the usual way people create blogs and submit articles, Atomic Blogging puts the entire process on steroids.

Want proof?

Pictures speak louder than words, so you'll want to see this...

Atomic Blogging

Alvin lives and breathes blogging. It's his passion.

And as you can see from his rankings and his earnings, he's managed to discover some amazing secrets along the way.


Don't take my word for it, here's what Ewen Chia says...

"Hi Alvin! Many people may not know this but you're really good at blogging. In fact you're one of those 'undiscovered' blogging experts who are quietly making a good living from blogging."

"Atomic Blogging " is a great step-by-step guide for people who seek to learn and profit from their own blogs. I enjoyed it and it's a straight-forward, no-fluff blueprint which will help many
new bloggers. Good job!"


Alvin's blog traffic jumped from 2,000 visitors within a month to well over 20,000, and that's just on one of his blogs.

Using Alvin's system, YOU can begin to increase your Blog's traffic and popularity in the next 5 MINUTES!

In fact, put his system to the test, and if you aren't experiencing HUGE increases in your blog traffic and popularity within eight weeks, get your money back.

Yes, it's THAT GOOD.

Atomic Blogging

Seriously, who wants to constantly update their blog, only to see a trickle of traffic?

Just think of what hoards of traffic to your blog can mean for you and your other sites.

Whatever you're earning now, imagine getting TEN times the traffic and making TEN times the money... now THAT'S something to get EXCITED about!

And if you haven't started your blog yet, think of the advantage you'll have when YOU know the secrets to getting your blog ranked sky high on the search engines...

The “Test Ride” - An Age Old Preselling Tactic

OK, this is going to seem like a dummy smack for some, and rehash to others, but this is how I'm going to break it down to you...

Think about the experience you would have if you were to go buy a car. You go there with the intention of buying a vehicle because you need one. There's no question about that. But of course, you know how car salesmen are. Their job is to put you in a car, by any means. They want you to 'sign and drive'. I'm not here to knock car salesmen and dealers. They have a hustle just like I have an online hustle.

But at the end of the day, they gotta get people into cars. So, they feel you out, and get to know you a bit, and see what it is you're looking for, and how much you'd be able to afford on your budget. Once they levy all this information out in their head, talk of financing the car kicks in. The customer gets defensive in the back of their mind, and gets kinda scared, because they hate credit, of course.

So what does the salesman do? Time for a test drive!

They let the car sell itself. What better way to sell a product than to let the person USE IT? If a person REALLY likes the car after the test drive, they'll have a connection with the car itself, and will start rationalizing ways in their mind, to afford the expense of the vehicle. They start talking about getting a second job, they start digging up a down payment just so they can finance it...you know how it goes.

The same goes for internet marketing. The biggest launches in internet marketing history let you sample the product before you invest the $197, $497, $997 into it. You get videos, you get audios, you get ebooks, blog posts, case studies galore...and you get it for free, right?

Hello?! This is a common example of the “test drive”!

People always want to talk about how they dumped so much money into seminars, DVDs, workshops, ebooks, mastermind groups, etc. But in the end, they were invited to sample the product, and they wanted it enough from getting a 'taste' of it that they rationalized ways to come up with the dough to fork out.

I've personally done that, SEVERAL TIMES. I used to get the 'pre-launch' phase of products, and they were really just samples of the products that they were ultimately selling. I like what was going on, and I'd start thinking of ways to give up the rent money to buy it. I would say to myself...hey, this program is going to make me SO much money anyway, so I'll recoup my investment real soon. You know what? I'm sold!

And the product owners are grinning all the way to the bank. It's their ultimate goal to get a specific amount of money from you. And they know that a long boring sales speech is going to drive people away. So instead of doing a traditional launch with the long sales letter and the other crap, they simply let you try out the product.

So, why aren't you letting people test drive your product? If you have an ebook with 8 chapters, give out 2 of them to your list or your prospects over a period of time. If you have software, get a shareware software enabler, and turn it into a 'trial version' of your software.

If your product is good enough, it'll sell itself. Letting your product 'do the talking' shows your prospect that you have the utmost confidence in your product. People like buying from people they only feel comfortable with. What better way to make your customer feel better about a purchase than by letting them try it out, without you pressuring them to buy?

Just let people try it out, and make the decision for themselves whether or not they really want it bad enough after sampling it. The only thing you'll have to do it carry your sacks of money while you're laughing all the way to the bank.

So, if you're an affiliate marketer in the online marketing field, how can you let someone 'test drive' a product that's not yours?

Have you ever thought of publishing a report that displays a need for your affiliate product? People do it all the time! Give out a report that's relevant to the topic of your affiliate product, and find a way to implement the use of the product with the content.

For example, you want to promote Affiliate Elite, which is a software that helps you find super affiliates on the internet. So, why not write a report all about the importance of recruiting affiliate marketers? That way, you can recommend Affiliate Elite within the report as the 'all in one' solution to finding and recruiting affiliates...especially after you give them a good reason why they should.

There you have it. A simple pre-selling tactic that any affiliate/internet marketer can use now to sincerely profit from any product they release or promote.

BTW, be sure to check out my friend Dylan Loh's Clickbank Profit Machine. He shows you other ways in which you can truly profit from your internet marketing and affiliate marketing projects.

The Unique Selling Proposition (USP)

Also known as the unique selling position, the USP is often one of the most oft-misunderstood elements of a good sales letter. It’s what separates your product or service from your competitors. Let’s take a quick look at some unique selling propositions for a product itself:

1. Lowest Price – If you’ve got the corner marketed on budget prices, flaunt it. Wal-Mart has made this USP famous lately, but it’s not new to them. In fact, selling for cheaper has been around as long as capitalism itself. Personally, I’m not crazy about price wars, because someone can always come along and sell for cheaper. Then it’s time for a new strategy…

2. Superior Quality – If it outperforms your competitor’s product or is made with higher quality materials, it’s a good bet that you could use this fact to your advantage. For example, compare Breyers Ice Cream to their competitor’s. From the packaging to the wholesome superior ingredients, the quality is evident. It may cost a little more than their competitor’s ice cream, but for their market, it sells.

3. Superior Service – If you offer superior service over your competitor’s, people will buy from you instead. This is especially true with certain markets that are all about service: long-distance, Internet service providers, cable television, etc.

4. Exclusive Rights – My favorite! If you can legitimately claim that your product is protected by a patent or copyright, licensing agreement, etc., then you have a winner for exclusive rights. If you have a patent, even the President of the U.S. must buy it from you.

Ok, what if your product or service is no different than your competitor’s? I would disagree, because there are always differences. The trick is to turn them into a positive advantage for you. You want to put your “best foot forward.” So what can we do in this scenario?

One way is to present something that your company has devised internally that no other company does. Look, there’s a reason why computer store “A” offers to beat their competitor’s price for the same product by X%. If you look closely, the two packages are never exactly the same. Company “B” offers a free scanner, while company “A” offers a free printer. Or some other difference. They are comparing apples to oranges. So unless you find a company with the exact same package (you won’t…they’ve seen to that), you won’t be able to cash in.

But what if you truly have the same widget for sale as the guy up the road?

Unless your prospect knows the inner workings of both your and your competitor’s product, including the manufacturing process, customer service, and everything in-between, then you have a little potential creative licensing here. But you must be truthful.

For example, if I tell my readers that my product is bathed in steam to ensure purity and cleanliness (like the cans and bottles in most beer manufacturing processes), it doesn’t matter that Joe’s Beer up the road does the same thing. That fact that Joe doesn’t advertise this fact makes it a USP in your prospect’s eyes.

Want some more USP examples?

• We are the only car repair shop that will buy your car if you are not 100 percent satisfied with our work.
  
  

• Delivered in 30 minutes or it’s on us!
  
  

• No other furniture company will pay for your shipping.
  
  

• Our recipe is so secret, only three people in the world know it!
  
  

As with most ways to boost copy response, research is the key with your USP. Sometimes your USP is obvious, for example if you have a patent. Other times you must do a little legwork to discover it (or shape it to your target market).

Here’s where a little persistence and in-person selling really pays off. Let me give you an example to illustrate what I mean:

Suppose your company sells beanbag chairs for kids. So you, being the wise marketer that you are, decide to sell these beanbags in person to prospects before writing your copy. After completing twenty different pitches for your product, you discover that 75 percent of those you visited asked if the chair would eventually leak. Since the chairs are for kids, it’s only logical that parents would be concerned about their youngster jumping on it, rolling on it, and doing all things possible to break the seam and “spill the beans.”

So when you write your copy, you make sure you address that issue: “You can rest assure that our super-strong beanbag chairs are triple-stitched for guaranteed leak-proof performance. No other company will make this guarantee about their beanbag chairs!”

REVIEW: Clickbank Profit Machine by Dylan Loh

Hey readers. Yesterday, I saw one of my friend's Dylan Loh's ebooks resurface with some new information. It goes by the name of "Clickbank Profit Machine".

Now, I finally received a review copy of the new edition...and here's what I think of it:

Have you ever seen a magic trick, and always wanted to know how they did it? So you go to a bookstore or a magic shop, and purchase a book to learn. And not only do you learn about the trick, you learn other little gems that you can run and brag about.

But, I also heard some feedback from my own email subscribers, who told me it was nothing more than a guide about Google Adwords and Clickbank.

Well, they are only partially right.

There is some cool information on using Adwords with Clickbank affiliate campaigns, but there's more to it than that.

There are other promotional tactics in this guide besides ysing Google Adwords and other Pay-Per-Click engines. There was one tactics that actually caught my eye as far as getting quick traffic to my webpages, outside of Adwords.

I say this...if you can teach this old dog some new tricks, then you have my money! LOL


The real question is...is it worth the price tag?

Yes, and I'll tell you exactly why. When you buy a Dylan Loh guide, you get more than just an ebook. I've been on Dylan's email newsletter for a while now, from when I purchased one of his earlier guides...and I haven't turned back since. He's one of the few people who I model my business after, especially since he treats his customers like gold, before AND after the purchase.

When it comes to online marketing, you really don't get hospitality like that anymore. People just want your dough, so they can run to the bank with it, laughing the entire way there.

But Dylan actually really cares about his customers. I started out as a customer of his, and now me and him are good friends and partners. It was the customer experience I received that was way better than any product could ever deliver.

So, to answer my question...is it worth the price tag? YES.


Click below for:
Clickbank Profit Machine