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Wednesday, March 19, 2008

The Poor Black Woman From Mississippi Who Surpassed Every Online Guru

Hey readers.

This post is going to shock you and might even make you dummy smack yourself...

Today, I wanted to talk about a black woman from Mississippi who came up poor and instantly became the world's #1 super affiliate marketer. She never created an ebook on her success as an affiliate, she didn't offer any high-priced seminars showing people how she did it. As a matter of fact, about 99.99% of people who know her have no idea she's even the world's #1 affiliate marketer.

Who is this woman? OPRAH WINFREY

Think about it...she embodies everything that a super affiliate marketer is supposed to be, and has done everything that these affiliate gurus do.

  • She has a following that hangs off her every word (Oprah's Book of the Month Club & TV Audience)
  • She constantly has new content to build her authority as an expert (her TV shows interviewing experts)
  • She makes heartfelt recommendations based on the needs and desires of her followers

Now, I want you to seriously think. This woman is well worth billions beyond billions of dollars. Do you really think she recommends other people's products and items on her show for nothing?

Every book she recommends to her 'book of the month club', she's probably getting royalty and commission checks for it.

She probably gets paid to recommend half of the stuff, anyway. These are things that the 'super affiliate marketers' do daily. They promote other people's products for a commission. They take money and contact their vast list of followers with a 'paid advertisement'.

The super affiliates interview experts and become experts by association (like Oprah does).

The thing is...Oprah's been doing this a long time, and she's still going strong, whether you like her or not. Honestly, I respect her hustle, as it should be an example to all affiliate marketers worldwide.

  1. She built a following (a 'list' to us marketers)
  2. She has a big venue to deliver her message (TV for her, websites and blogs for us)
  3. She has credibility by association by interviewing the experts (marketers do this via teleseminars, webinars, and interview transcripts)

These are things we all should be doing to build our affiliate marketing business. And, the best example by far, that hasn't been publically documented, is by watching what Oprah does everyday. I don't watch her show. It's too girly for me...but you have to respect the fact that she has a targeted list of leads (her TV viewers and book club members - mostly women) and she advertises to them without pushing them to buy anything. She gives her recommendation, offers a review of it by telling her feelings about it and divulging some of the content, and she makes the call to action ("Ladies, this is a must-have, go pick it up at your local bookstore")

So, before you decide to pick up that book by some 'beach bum turned affiliate marketing millionaire' or that skinny guy from Singapore, or from the guy who went 'from food stamps to 6 figures'...remember, that the best affiliate marketing lesson can be learned from a daytime talk show.

You probably weren't expecting me to do a whole blog post on Oprah, did you? :)

T.M. Harris


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This post was taken from my other blog:

http://tmharris.net/blog/2008/03/the-black-woman-from-mississippi-who-became-the-worlds-1-super-affiliate-marketer/

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