Subscribe to T.M. Harris' Blog
I wanted to tell you a secret that most of these online 'gurus' are using to bring themselves more profit than you are. And the sad thing is...you've been programmed to think this way since you first learned about internet marketing.
This in fact, has led to the demise of MANY aspiring, worthy future wealthy internet marketers, and honestly, I'm sick of it.
So...here's this big secret. Whether or not you choose to use it is totally up to you.
...
Form 'Mastermind Groups'. Point blank.
You know you can't do everything yourself. You're taught how to implement a marketing strategy or how to carry out a particular tactic or two...and you do it all yourself. Why? COMPETITION. You're taught about competing online when it comes to Google Adwords ads, SEO, Social network marketing (myspace/facebook), building email lists, etc.
STOP THINKING THIS WAY!
I mean, it's cool to learn about everything so that you build upon your own talents and such that you can perform. But, if there's one thing all the top marketers do not dare do..is DO everything themselves. In some cases, they form a business entity (company or corporation) and hire employees to do that. But even within their corporate structure, they create 'mastermind groups' within their ranks.
Like I said, they either create a company structure and either hire employees (as a company or corporation would do - Inc. or LLC) or get partners and form a short-term or long-term partnership agreement and/or business structure (LPs, LLPs, Ltd.'s)
In any instance, these people all bring something different to the table. When their different talents and forces combine, you get efficiency and the utmost performance.
They say that 'two heads are better than one'. This is true, especially in the corporate and business world.
You put a bunch of profit-minded individuals or 'minds' together, who all can do different things to help your business (and theirs) and you create a 'mastermind' from all of your combined efforts. This is where the term 'mastermind group' has come from.
Here's an example:
You want to put an ebook sales page together. You know you're horrible at putting together an entire sales site. But, you know that you can write a good ebook.
So, you go out and either hire or partner with a:
- Sales letter copyrighter
- Web/graphics designer
- Payment processing/tracking expert
- Affiliate manager
Like I said, you can hire or partner with these guys. Either pay them a fee outright for their service/expertise, or form a partnership with them, and offer them all an equal portion of any income that the partnership accrues. In the example above, I have myself and 4 other people, making 5 people in total.
Why not form a partnership and split the profits of the partnership 20%-20%-20%-20%-20% ?
That way, all are working towards a common goal in which you all split equally.
(NOTE: Be careful who you hire or partner with, though. Only hire those will be loyal and truly work towards your goal. And, partner with those who you feel comfortable with, inside and outside of the business world).
Instead of now having one person working on numerous tasks towards on a single goal, you now have five people with insights and expertise in the different tasks to quickly get to a goal. Instead of taking 5 weeks to perform all of the tasks I previously mentioned, you can split the tasks, and get it done in 1 week.
And in this organization, you can pretty much bounce ideas off each other, and even get good outside advice from others about your ideas.
In my example above (let's say it's a product about golfing):
- You could be writing the ebook about golfing.
- Your copyrighter could be writing up the sales copy.
- Your web designer could be designing the actual sales site, and how your visitors will perceive it.
- Your payment processor expert can set up the payment gateways like Paypal and/or Clickbank, and set up everything so that all parties (including affiliates) can receive statistics on profits, losses and/or commissions.
- Your affiliate manager can start recruiting people to participate in a 'joint venture' with your partnership as a third-party affiliate marketer.
When the book is done, the sales copy finished and added to the website, the payment gateways fully functional, and a list of affiliates ready to promote...
YOU LAUNCH (or pre-launch, if you want to pre-sell them before the launch)
Now do you see the importance of why so many successful marketers have adopted the 'mastermind group' idea into their respective online businesses?
You should too. Not only will you get the job done quicker, and gain the full cooperation of everyone involved, you'll also be building lifetime business contacts in which you can repeat the process for in the future...almost like a 'brotherhood of profit'.
This explains the whole 'Inner Circle of Gurus' within the Internet Marketing community. They've created their own 'mastermind groups' in which they get together, create a project, and they all offer whatever they can to the project. Almost something of a 'I.M. conspiracy' if you ask me. But now, you have been endowed with this knowledge so you can use it to your advantage...making the playing field in the online marketing industry now LEVEL and EVEN.
Enjoy yourself,
T.M.
