The “Reverse Opt-in” Technique

Hello readers!

I know it’s not often that I just hand out information, but I figure it’s something you can use to actually build your list, but to also get a greater amount of response to your mailings.

This technique is nothing new, and I know for a fact that I’ve talked about it before.

It’s called the “Reverse Opt-in” Technique. Many marketers have used this marketing strategy over and over again with great success. All of those big ‘make money online’ gurus use it from time to time, whenever they launch a new product that they expect to make them $1 million.

It’s really simple. Think about how most people have their opt-in/lead capture page. Usually, they saying everything that they want you to hear to get your name and email information, right?

They’ll make outrageous claims that can only be accomplished by signing up for a free report. That’s what usually happens. Honestly, I’m not going to knock it. Why? because I still have many lead capture pages out there on the internet which are still like that

But, when someone does something outside of the ‘mold’, it stands out. The reverse opt-in approach simply does the opposite of what many marketers do. Instead of withholding information until you get the contact info; you actually give them some information right off the bat, to show them that you know what you’re talking about, and that you’re a credible source for information and advice on your niche. After that, you ask for the opt-in for more based off of what you just divulged to them for nothing.

Pretty much, you’re instilling confidence in your potential prospects that you are something worth following. And that by giving you their name and email, not only will they be in touch with you, but that you’ll continue to divulge more valuable content, advice and recommendations.

In other words…give them some valuable content first that they can use right then and there, and then ask for the name and email if they want MORE.

Get it?

The best time to ask someone for their name and email is when they’re TRULY interested and trusting in YOU and what YOU have to say.

Yes, you can get people interested in you by doing what most marketers do…which is withhold information until they get the signup. You can always generate interest by using hype and mystery.

Unfortunately, that doesn’t generate trust…

And that’s the second part of the equation. Usually when people get the initial opt-in, they do one of two things.

1) Work on building trust and a relationship with the subscriber.

2) Start piling on email ads trying to make a buck.

Either way, you might be kicking your own a$$ doing both. It’s obvious that if you start promoting new products to a new subscriber, you’re gonna piss them off and make them unsubscribe. That’s a given.

But working towards building trust through a series of emails, can also work against you as well. To build up trust, you can’t really ask for money right away. And in the meantime, a HUGE portion of your subscribers are gonna get on that ‘free ride’ mentality, and not wanna pay for nothing when you DO ask.

That’s why we have low conversion ratios in the internet marketing industry, like 1-2%.

But think about this…

You initially come off the bat, very confident in yourself, by just throwing valuable information at them. You’re building a relationship with that person right there and then, by showing that you know what you’re talking about; and that you didn’t even force them to do anything at all to obtain the information.

That exudes confidence with your visitors. And even if your visitors do nothing more than absorb the information, and never sign up for anything, you’ve already scored ‘brownie points’ with them. The next time they hear about you, you’ve already broken the trust barrier, and can get a better response from them.

And think of this…

You give them free info for nothing, no purchase, no signup. Of course, you don’t give them ALL the information right there and then.

There should always be MORE to the information.

EXAMPLE: You could have a website that serves as a lead capture page, with a nice letter explaining what ‘private label rights’ are and how anyone could make money from them.

This information is helpful to them, because you just showed them a new avenue to making money from the comfort of their own home.

Of course, to learn the steps to making it all work, they should sign up for your free report on how to set it up.

Then naturally, you have the report showing them how to do it, how to edit, revise, and create a new digital product from PLR. Now, you advertise the source of private label products, so they can get started right now.

See the process?

1. Free No-Risk, No Pressure Information
2. Free Signup for More Information
3. Recommendation of a Resource related to making the information WORK

Step one makes the visitor comfortable, trusting and interested in you. You’re giving them information (interest) for free (trust) without having to signup (comfort). A triple whammy!

Step two naturally scores you the opt-in of a highly-targeted lead with high-interest.

Step three makes it easier to get paid.

The way 99% of email marketers out there do this, is that they do the same steps above, expect Step One.

And as I’ve pointed out to you, Step One secures the interest, trust, confidence and comfort of a new subscriber. So, by not doing Step One, you’re just getting a basic lead who has shown interest, but still have no trust and/or confidence in you. And by the way, until they get to know you from your email marketing campaign, they won’t feel comfortable with you just yet. They’re just opening the door to possibly building a relationship with them.

And that’s where many marketers SCREW UP. They either wait too long to build the relationship and lose all profitability of the lead…or they force new products on the lead and look like a money-hungry hippo.

That’s why I believe it’s good to give out information that they can run to the bank with. It secures your credibility, and instills the interest, trust, confidence and comfort in a new potential subscriber. That way, when they sign up, they’ll be super receptive to your every word, even if it’s an affiliate offer disguised as a ‘product recommendation’.

In a sense, the ‘Reverse Opt-in’ is using reverse psychology on your visitors. They’re assuming that they’re gonna have to sign up for something first before they get the goods. Instead, they get the good first, and are lead to sign up for more (once you’ve always got them drooling with the valuable gems of information/goods you’ve given them).

Hope this helps all my struggling marketers out there. Go out and prosper!

-T.M.-

The U.S. Military Scam???

Hey readers! I normally don't post twice a day on my blog, but this is something that I figured everyone should read, as it's the latest type of email scam I've seen.

This email showed up in my personal inbox this morning, and it's truly pathetic. I've seen email scams from 'dying political figures', 'sick millionaires', fake death threats extorting people for money, and so much other crap...but this takes the cake.

Why don't people just go out and GET A JOB?!

Well, here's the email if you wanna read it. You might get one soon from the next scammer trying to get rich quick:

____________________________________

Dear,

My name is Sgt James Urban, I am an American soldier, I am serving in the military of the 3rd Armored Cavalry Regimient, Patrols Tal Afar, in Iraq. I apologized using this medium to reach you for a deal of this magnitude.

We managed to move funds belonging to Saddam Hussein’s family. The total amount is US$25 Million dollars in cash, mostly 100 dollar bills. We want to move this money to you, so that you may invest it for us and keep our share for banking. I have the authority of my partners involved to propose that should you be willing to assist us in this transaction, your share of the sum will be 30% of the US$25 million, 60% for us and 10% will be kept aside for expenses and rest assure that this business is 100% safe on your part provided you treat it with utmost secrecy and confidentiality.

Basically since we are working for the American Government, we cannot keep these funds, We plan on using diplomatic courier by shipping the money out to you by using diplomatic immunity. No strings attached, just help us move it out of Iraq, for Iraq is a war zone. You will only help the diplomat to get the yellow tag paper as soon as they arrive in your airport, they will have to call you to notify you that they have arrive for you to arrange with them on geting the tag so that the custom and immigration will not inspect the consignment.

If you are interested I will send you the full details, my job is to find a good partner that we can trust and that will assist us. Can I trust you? When you receive this letter, kindly send me an e-mail signifying your interest including your most confidential telephone/address for quick communication for the delivery. This business is risk free. The box can be shipped out in 48hrs.

Please observe utmost confidentiality, and be rest assured that this business is risk free.

Respectfully submitted
Sgt. James Urban.
____________________________________


Like I said, these little bad-a** kids in Nigeria or whatever African country they teach scammers at...they all need to get a damn job and stop sending me bogus emails like this every day.

You need a quick job? CLICK HERE


That should give you a good laugh, if not a realistic way of making money online with a PC.


Be safe,
T.M.

Why Having a Big Email Mailing List May Be Bad and Even Hurt You...

I didn't realize this until the other day when I read this guide "Sneaky Cost Cutters Revealed", but I figured that I would tell you anyway.

Are you aware that if you have over 10,000 email subscribers with Aweber, that you can actually be charged an additional $9.99 per month? Yeah...and extra $9.99! You get the unlimited package for $19.99 a month, but the only thing that is not unlimited is the numbers of subscribers that you can manage. I had no idea about that.

Anyway, if you're trying to get a big list, I definitely invite you to do so. I encourage it. Having a huge audience is the most vital piece of having an internet marketing empire, and even I strive for it in my niches. It becomes the backbone of your business, and creates a lucritive income for all who take full advantage of it.

But occasionally, you need to do some cleanup to your mailing list. Even though people unsubscribe, they are still on your list...you just can't email them. Those dead leads are only taking up space. So every now and then, you need to go through your control panel on Aweber and delete all of the bounced, doubled and unsubscribed leads.

Bounced leads are leads whose emails addresses cannot be contacted because

1. their email address got suspended for extended inactivity (usually with free email services)


2. their email address no longer exists because the user closed it out (usually with paid email services)


3. their email inbox is too full and has met its storage quota

These leads are just wasting your quota, so tell them to bounce!

Doubled leads are leads that appear on more than one of your mailing lists. That means they could be on two or more lists, and it's just taking up precious spaces that you're paying for every month. So, delete duplicate email addresses ASAP!

Unsubscribed leads are people who basically said, "I'm no longer interested...I'm out!", and then unsubscribed from your list. Hey, it happens to the best of us, and it happens to me everyday, as well as my other colleagues. But in the end, even though they don't want you to talk to them anymore, their email is STILL on your list, taking up valuable space. Delete it!

Always play cleanup with your Aweber account, and you can save yourself $10 a month on your Aweber bill.

Anywho, this is one sneaky little cost cutter that Aweber didn't want you to know. There are others...with the some that are way more valuable than this tip. Definitely a must read, especially for the $5.99 I have it for from this site.



Sneaky Cost Cutters Exposed!

How to Get Better At Email Marketing...

Hello readers. Here's my lesson to you today...

When it comes to getting better at email marketing, you have to seriously worry about three things.

1. Getting people to OPEN your emails.
2. Getting people to visit the links in your emails.
3. Getting people to purchase from your affiliate links.

For number one, a bold subject that leaves the email recipient curious to know what you're talking about. Think about emails you get that you actually open. What made you want to open them?

• You know the recipient
• The subject caught your attention

Why not copy the style of the subject and use that when constructing your own subject lines? Problem solved.


For number two, a good presell message will make someone visit a link. Good ways to presell are:

• Teasing the reader by not completing sentences, and telling them to visit the link to find out. By chance, someone's gonna check out the link just to see what you're talking about. Hey, he/she probably doesn't want what you're offering in the first place, but you got them to the site anyway.
• Writing a review on a website I'm promoting works in so many ways, as it's adds to an email's personal touch. When you buy stuff most of the time, don't you buy off the recommendation of a friend? So, be a friend to your list, and your recommendations will shine!

For number three, I'm going to leave that to this ebook I came across today, which promises that you can achieve a conversion ratio of 25% on your mailings. When I send out promotional emails, I only convert about 3 to 6% of my list. On a good day, I might hit 10%. Highest conversion I ever had on an email was 14%, and I was souped about that.

But this guide, for just a cheap $7, says you can easily get a 25% conversion on your emails, in just 30 days.

Honestly, if you have some spare change on you, this might be something you want to seriously check out...especially if you're trying to make money with a mailing list in ANY niche.

You can check it out at:
My List Profits - $7

To your success with email marketing,
T.M. Harris

Only TWENTY Will Get My Ultimate Sunday Package...

Hey hey buddy!

It's T.M. here. Over the past 24 hours, I've been recollecting over
reasons why you, personally, got into this internet marketing
business.

I've had many other people tell me that you wanna learn more about
affiliate marketing, and how to make it all operate on autopilot.

I've had others wanna learn how to build a mailing list that they
can siphon m.oney from.

Others just wanted a system that automatically create money for you.


So...today, I came up with a solution just for you buddy


There's a guide called 'How to Generate Instant Paypal Ca.sh' that
was written by two brothers. I like the system, because it shows
you several different ways in which you can pull some major c.ash
into your paypal account almost instantly.

This system is perfect for someone like you. Just imagine that you
were in a situation like this:

* You have a bill due tomorrow
* You have to pay for your child's day care tomorrow
* You have to pay the mortgage by the end of the week
* You need food to fill your cabinets
* You need to pay for your internet service or else...bye bye m.oney
* You need gas to get to work
* You need to pay your car note before they repossess it.


And if you have a paypal account, you can easily pull in c.ashflow,
and use your Paypal Debit Card to debit it. Of course, the debit
card is only for Premier and Business account holders, but it costs
nothing to upgrade to Premier or Business status.

Seriously, it's a guide that'll help you put some quick coin in that
little paypal account of yours so that you won't have to worry about
financial hardships that come up overnight.


And now comes the fun part...


When you get this powerful guide, of course, I'll get notification
that you bought it. And throughout the day, I'll throw you a bonus
20-PART AUDIO COURSE with Private Label Rights. That means you can
do whatever the heck you want to do with it. Either, sit down and
listen to the content to help you, give it away, or even resell it
as if it were your own home study course.

Here's some of the topics in the audio course:

* Easy Affiliate Profits Using Pay-Per-Click
* 3 Ways To Boost Your Affiliate Commissions Overnight
* The 3 Most Common Affiliate Mistakes
* Using Product Recommendations For Profit
* Which Affiliate Program Should You Choose
* How To Become A Super Affiliate In Niche Narkets
* 3 Quick And Easy Ways To Build A Profitable Mailing List
* 4 Crucial Things You Need To Do To Build Your List
* 7 Ways To Make Money Using Nothing More Than Your List
* How To Get Your Subscribers Begging For More

And there's TEN more topics covered in this 20-PART AUDIO COURSE

The value of a 20-part audio course with ultimate Private Label
Rights is at least $197. Because, it had to be professional
recorded, edited, and packaged. I already took the hit by buying
the rights to the course. Now, I wanna pass it on to you for f.ree.


Unfortunately buddy, I'm not going to give everybody and
their mama this course. It's only for those who choose to take
action first. Of course, taking action is the key to internet
marketing success.

So, to bless those who are fast action takers, I'll give you the
entire 20-part audio course if you're one of the first TWENTY to
jump on the offer.

The only stipulation is, you have to buy 'How to Generate Instant
Paypal Ca.sh' from me TODAY (10/29/2007).

Just because I'm offering a bonus today on the sale of this guide,
doesn't take away from the value of the actual ebook. It's
definitely worth the price, which is less than two large pizzas from
Domino's.

I'm only offering the bonus 20-part audio course because honestly,
it's what you asked for. Remember when I emailed you and asked you
what you were trying to do with this internet marketing thing?

Well, I bought this audio course as a result, just so I can get it
in your hands. You might be saying...'well if you bought it for me,
why do I have to buy this other guide?'

Simple...

Because, if I just give it to you, you probably won't check it out,
because there's no perceived value to something I just give you for
nothing. I'd rather you prove to me that you're really interested
in making sense (and dollars) with your paypal account, before I
give you the audio course. That way, I know you're gonna listen to
it.

Besides, I need to recoup the money I shelled out for the audio
course, anyway lol


So, here's how you can get what I call 'The Ultimate Sunday Package'


#1 - Be one of the first TWENTY to visit:
http://www.tmharris.net/?r=instantpaypal

#2 - Wait for me to acknowledge that you purchased it, and I'll send
you the 20-part audio course. Either that, or you can email me at
this address with your paypal receipt info, and I'll send it to you
if you're that impatient.

Just remember, I do have two small children under two years old and
they're a handful sometimes. They like to cut a fool on Sundays
while my wife is at work...so on Sundays I'm rarely in front of the
PC. Just bear with me, and I'll shoot you over the audio course
once I get notification that you paid for the instant paypal course.

The ball lies in your court. You gonna take the winning shot, or
sit on the bench and do nothing as usual?




Enjoy your day,


T.M. Harris

President, T.M. Harris LLC
http://www.tmharris.net