Stop Trying to Guess the Product Launch Formula

With all of the hooplah involving product launches and such…I wanted to point out a few things to you about them, and how YOU can easily replicate them easily.

Don't worry...there's no sales promo or affiliate link for Jeff Walker's Product Launch Formula 2.0...although I wish I had one, as his stuff is damn good.

Let me break it down to you…this unique ‘product launch formula’ is nothing short of relationship marketing. This is the idea of creating a different buying environment for people instead of a pushy sales page with all types of bells and whistles and windows that pop up when you try to leave.

It can be easily accomplished as long as you can provide that different buying environment for your potential customers. It doesn’t matter what niche you are in.

There are five things that you need to have in a product launch in order for it to be a success…

1. A sense of authority
2. A sense of credibility
3. A showcase of your personality
4. A sense of community
5. A limited offer

That’s pretty much it.

You need to show a sense of authority so that people will understand that you are the ‘go-to’ guy/gal in whatever niche you’re in. You can easily do this with content, people. He who has the answers to people’s problems/concerns, holds the authority. That’s why all these internet marketing ‘gurus’ get huge masses of people flocking to their website during a pre-launch. They have the answers to our problems through content, and we’re hooked.

Look at Frank Kern’s Mass Control launch earlier this year? He had 50K+ subscribers during his pre-launch, and only had 500 spots open on his training course. But he drew all those people to his page by getting his JV partners to promote his free content to draw them all in.

Notice during these so-called ‘pre-launches’ how they give out a lot of good stuff to get you hooked and to get you to believe that they’re the sh**. Well, it works…and the millions of dollars these guys have proves it.

Credibility, that’s when your stuff is believable. You’re trying to get people to recognize that you’re that ‘go-to’ guy. And sometimes content doesn’t always do it. Sometimes you need the affirmation of your peers saying that you’re the real deal. That’s what testimonials and even blog comments are for. I know this one has you thinking…doesn’t it???

Personality. Basically, people aren’t going to buy from someone that they don’t feel comfortable handing over their cash to. That’s just a known fact. The only time that statement isn’t true is when it comes to paying the tax man. LOL

Anyway, if you’re just an average Tom, Dick or Gregory on the internet, I’m not handing you my money for nothing! So, why not show a little bit of personality in your writings? Give the person a reason to like you. Your most valued customers are going to be the ones who actually like you for who you are.

Don’t believe me? Take a moment to email your list and tell them a little bit about yourself, and how you can relate to them (if possible). Show them you’re human. Show them that they’re not just dollar signs to you, but rather actual people. Because in the end, at the other end of the PC, there’s a human being with thoughts, emotions and rational thinking that you want to give you their money.

Community. When I say community, I basically mean leave your content open for discussion by those who read it. Blogs are your best source for this. Notice how all of these million dollar product launches post all of their pre-launch content on a blog? That’s so people who read/view the content can see their peers giving credibility for the content and the author. Notice how you never see a bad comment get posted on these pre-launch blogs. Bad comments = Bad PR for their launch. Always keep it positive in your community, and your community will be positive when it comes launch time.

And make sure that you answer any objections on your blog. That shows a little class and that you can handle anything…hence, showing more of your authority.

The limited offer. I’m sure you’ve seen them before. Frank Kern did it perfectly. He had 50K during his pre-launch and limited his launch to 500 customers…plus, he mentioned how he was going to pull it down when he reached around 500 or so since he didn’t want to take too many people on board.

He limited the quantity and the time on his offer. Of course that’s gonna stir up a buying frenzy, especially when he gave out free content, got good feedback on it, got his readers talking on the blog, and showed them that he’s a normal guy from California who likes the same stuff we do.

So, he had the ultimate product launch formula behind him. Hence, he pulled in 1 Million gross sales in 53 minutes when his offer went live.

When you put it all together the right way, you can have a million dollar launch.

I hope you know this is all information that’s in my 100-page ebook “Internet Marketing Mastermind”. Given the response I’ve been getting to my blog posts recently, I think that Tuesday I’m going to release a few copies to the general public.

Here’s where I would want you to comment…how much would you pay for a 100-page ebook? Seriously, I’ve never written or sold a book that long before…so I’m curious as to how much you’d pay for something like that.

I’ll post some more content tomorrow for you guys. Make sure you subscribe to my blog or my mailing list so I can keep you informed, OK?

T.M.